On July 26th, Studio Rombos hosted an exclusive talk for artists, provided by Fernando Guerrero, MBA and expert in cultural management and creative marketing. In a close and practical meeting, the participants learned about audience segmentation, the creation of a Buyer Persona, the use of Empathy Maps and Customer Journey Maps, as well as loyalty and content marketing strategies for cultural projects. The session, aimed at artists who have produced with Studio Rombos, combined training, networking and a special closing with national specialty coffee, strengthening the connection between the artistic community and providing tools to promote their projects.